Writing High-Tech Copy That Sells

By Janice M. King

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Book Overview

A compact, practical reference containing step-by-step guidance through the process of planning, designing, writing, contracting and producing marketing and promotional materials for technology-based products. Covers all the ins and outs of technical copywriting including how to handle international markets, cultural biases and computer jargon. Features ideas for nonprint marketing such as video, E-mail, fax and interactive presentations. Numerous examples are drawn exclusively from the high-tech industry.

Format:Paperback

Language:English

ISBN:0471058467

ISBN13:9780471058465

Release Date:January 1995

Publisher:Wiley

Length:288 Pages

Weight:0.95 lbs.

Dimensions:0.8" x 6.2" x 9.2"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Business Communication Business Writing Communications Education & Reference Literature & Fiction Marketing & Sales Skills Textbooks

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Writing High-Tech Copy That Sells

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