Xuxa: The Mega-Marketing of Gender, Race, and Modernity
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Book Overview
A fascinating new book... that] offers a lucid academic critique of Xuxa's persona. --Entertainment WeeklyFormer Playboy centerfold and soft-porn movie actress Xuxa (SHOO-sha) emerged in the 1980s as... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:1566391075
ISBN13:9781566391078
Release Date:August 1993
Publisher:Temple University Press
Length:256 Pages
Weight:0.70 lbs.
Dimensions:0.7" x 5.5" x 8.3"
Related Subjects
Arts, Music & Photography Class Communication & Media Studies Communications Cultural Policy Humor & Entertainment Industries & Professions Marketing Marketing & Sales Performing Arts Politics & Government Politics & Social Sciences Shows Skills Social Science Social Sciences Sports & Entertainment Television Women's StudiesCustomer Reviews
2 ratings
Xuxa is not to blame for Brazil's problems or the troubles of America's feminists
Published by Thriftbooks.com User , 17 years ago
Don't blame Xuxa for Brazil's problems. They are the result of American corporate fascism's take-over of the country. The screed of American feminist puritanism is a joke. They hate Xuxa because she loves children instead of aborting them.
Puts the Xuxa phenomenon into perspective
Published by Thriftbooks.com User , 28 years ago
Xuxa's syndicated show on American TV may have been a flop, but this scholarly book remains an interesting study of the Brazilian entertainer. Amelia Simpson interleaves biographical information with background material on the Brazilian entertainment industry, combined with a very insightful analysis of Xuxa's incredible fame among the impoverished populations of South America. At times the writing comes across a little bit like a thesis composed by an overly earnest grad student. This has, to some extent, the odd effect of legitimizing Xuxa's appeal as transcending that of a mere pop culture icon. If anybody was truly qualified to play Evita, it is Xuxa. She was, after all, born very close to the border of Argentina.
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