Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights

by Dennis R. Mortensen

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Yahoo Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo 's free Web analytics tool . This detailed resource from Yahoo 's Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It's a must-read for all analytics professionals and those who want to be .

Format:Paperback

Language:English

ISBN:0470424249

ISBN13:9780470424247

Release Date:May 2009

Publisher:Sybex

Length:383 Pages

Weight:1.39 lbs.

Dimensions:0.9" x 7.5" x 9.1"

Related Subjects

Computers Computers & Technology E-Commerce Industries & Professions Web Design Web Development & Design Website Analytics

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Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights

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