Yellow Goldfish: Nine Ways to Increase Happiness in Business to Drive Growth, Productivity, and Prosperity

A Yellow Goldfish is anytime a business does a little extra to contribute to the happiness of its customers, employees, or society. Based on 300 case studies, Yellow Goldfish by Stan Phelps CSP and Rosario Cirillo Louwman CCXP, provides a nine-part framework for happiness-driven growth, productivity, and prosperity in business.

It explores the history and science of happiness and how it is evolving a differentiator in customer experience. Section I also uncovers background on the metaphor of why Yellow and why a Goldfish.

We'll uncover nine keys for H.A.P.P.I.N.E.S.S: Health, Autonomy, Purpose, Play, Integrity, Nature, Empathy, Simplicity, and Smile. We share over 75 case studies from the Yellow Goldfish Project.

Here we share the process behind creating your Yellow Goldfish for Happiness and Growth: Grounding, Reaching-up, Operationalizing, Wowing, Taking Time, and Harvesting.

"Stan Phelps and Rosaria Cirillo's project--to collect and analyze ways businesses can increase happiness for customers, employees, and society--is important and timely. In Yellow Goldfish, they provide valuable advice that is accessible and rigorous, applicable and scientific. This book can help you and your organization flourish."

- Tal Ben-Shahar Ph.D., author of Happier and The Joy of Leadership

"In their new book Yellow Goldfish, Stan and Rosaria have provided building blocks to help us get to this elusive core that sets companies, and people, apart. And for me, this always comes down to leadership. They prod us on to get our priorities straight--taking care of people first--and enabling the rest to follow. They focus on this as "happiness," which for me is prosperity of the human spirit."

- Jeanne Bliss, Champion for human kindness in business, President of CustomerBliss and Co-founder of the Customer Experience Professional's Association, and author of Chief Customer Officer 2.0 and Would You Do That to Your Mother?