You Can Hype Anything: Creative Tactics and Advice for Anyone With a Product, Business or Talent to Pr omote
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Book Overview
All business and organizations-- large or small-- need positive public attention to achieve success. Yet many managers are unaware of how to get publicity for their business and how to use the media to their advantage. Now readers can follow the path of successful publicity and public relations professionals. Expert Raleigh Pinskey shares everything she and other top publicists, newspaper editors, and TV and radio producers know about understanding the media and harnessing the power of publicity-- from launching campaigns to handling interviews... from free PR to the dos and don'ts of visual materials. More than just a step-by-step guide, "You Can Hype Anything"provides the hands-on advice and intuitive skills that generate results. Filled with ingenious tactics and the collective wisdom of the pros, this insider's guide to the publicity game is a must for everyone with a business, talent, event or product to promote... and sell
Format:Paperback
Language:English
ISBN:0806516305
ISBN13:9780806516301
Release Date:August 1998
Publisher:Kensington Publishing Corporation
Length:184 Pages
Weight:0.65 lbs.
Dimensions:0.5" x 6.1" x 9.1"
Customer Reviews
5 ratings
VERY EDUCATIONAL, VERY COMPLETE
Published by Thriftbooks.com User , 25 years ago
I just returned from a trip to Greece & Turkey. I have been engrossed in your materials for the past nine days. You are a true expert in the marketing & PR field! You Can Hype Anything is outstanding! Very complete, very educational!
YOUR BOOK HELPED ME START MY OWN COMPANY
Published by Thriftbooks.com User , 25 years ago
My name is Ronald Blount, and with the help of your books, " You can hype anything ", " How to create your PR buzz " and " 101 ways to promote yourself " has helped me start my public relation company Ballistic Communications.I heard you do a interview on a local radio station in Baltimore, Maryland. WEAA I listen to that radio station all the time but never callled in to comment until I heard you. You are such an inspiration.Before I read your books, I was given the opportunity to be a publicist for a jazz record label with four musical acts on their roster. I ran to the library and came across " You can hype anything ". From that point on, you had a friend. I was give high praises for the work that I performed and now I am like an old piece of furniture,a permanet fixture in the company. Thank you and may God continue to bless you.
CAN'T PUT THE IDEAS INTO PRACTICE FAST ENOUGH!
Published by Thriftbooks.com User , 25 years ago
I am loving your book! I can't read it fast enough or put the ideas into practice fast enough! Thank You! Barbara Lovejoy , author, Value You, Become An Unforgettable Woman.
Thorough and especially useful to the publicity novice.
Published by Thriftbooks.com User , 26 years ago
This book takes a casual approach to the subject of publicity. The book is thorough and especially useful to the publicity novice. In addition to a useful dose of Eastern philosophy and her own experience as a PR professional, author Raleigh Pinskey offers hundreds of tips from the editors, reporters and television booking agents who ultimately decide to cover, or not to cover, your story. Reviewed for Entrepreneur Magazine by Stephanie Barlow.
Rush out and read this book!
Published by Thriftbooks.com User , 26 years ago
In this columnist's humble opinion, everyone who does PR, professionals and amateurs alike, should rush out and read You Can Hype Anything. This is a wonderful book, well organized, fun to read, filled with useful information, worth memorizing. reviewed for the Los Angeles Business Journal by Anne Rackham
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