Your True Colors: A practical guide to color psychology - grow your color sense and shine (Winds of Discovery)

A practical guide to color psychology.Grow your Color Sense and shone on branding, interior design and personal wardrobe choicesLike it or not, color affects how we feel and sometimes how we behave. Inthis book you will find out why color matters and how you can harness the power of color in packaging, physical spaces and your own life to create the effects you are looking for. Throughout the book you will find exercises to develop your Color Sense and real world examples of the power of color"Catherine has greatly influenced the way Artmongers understands and uses colours to positively help people in adverse situations"Patricio Forrester, Artist, Fonder of Artmongers"Reading 'Your true colours' inspired me to grow my own colour sense, and using Catherine's techniques of training my eye to see more tints and tones was such a creative and joyful process. As an architect I work with colour every day and it is crucial to be aware of how certain combinations affect people's response to spaces, their emotional wellbeing and behaviour. This book is a great introduction to exactly that in both a personal and professional setting. It is full of refreshing anecdotes and beautifully illustrated example projects to encourage you to get started with your own colour palettes right away." Anniek Wasser, Architect"Colour really matters and probably a whole lot more than you think. I read this book from cover to cover in one sitting but it as a useful reference book full of 'golden' nuggets of knowledge and practical advice it's also essential. Well done Catherine!"Neil Gaught, Founder Neil Gaught & Associates