Zombie Marketing: The Epidemiology of Brand Awareness

by Jack Larson

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Zombie Marketing is an approach to making your brand as contagious and communicable as a zombie virus. It's a set of strategies and tactics for marketing success built upon The World Health Organization's five main phases of a pandemic. These describe the spread of a virus from patient zero to pandemic status. Zombie Marketing is a new way of looking at generating brand awareness and how social media has enabled the entrepreneur to exploit the vast opportunities which have emerged in the post-apocalyptic context of a fragmented marketplace

Format:Paperback

Language:English

ISBN:1517593433

ISBN13:9781517593438

Release Date:September 2015

Publisher:Createspace Independent Publishing Platform

Length:92 Pages

Weight:0.30 lbs.

Dimensions:0.2" x 6.0" x 9.0"

Related Subjects

Business Business & Investing

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Zombie Marketing: The Epidemiology of Brand Awareness

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